How Stooplight compares
Stooplight next to Wix, Squarespace, Durable, Simvoly and Wegic. The honest version, with dates and sources — because you're shopping, and you should be. Prices below are what each company charges month to month; the price in parentheses is their discounted rate if you pay for a whole year up front. Stooplight has one price either way.
Prices last checked: Wix September 28, 2026 · Squarespace September 28, 2026 · Durable September 28, 2026 · Simvoly October 22, 2026 · Wegic October 22, 2026Only weighing one? Stooplight vs. Wix · vs. Squarespace · vs. Durable · vs. Simvoly · vs. Wegic
At a glance
| Company | Starter plan | Plan that can sell online |
|---|---|---|
| Stooplight | $9.99/mo — Basic | $34.99/mo — Pro tickets and a product shop |
| Wix | $24/mo ($17) — Light can't take payments at all | $36/mo ($29) — Core |
| Squarespace | $25/mo ($19) — Basic takes 2% of everything you sell | $39/mo ($29) — Core first fee-free tier |
| Durable | $25/mo ($22) — Launch | — no store or ticketing on any plan; invoices only |
| Simvoly | $18/mo ($12) — Starter store is a paid add-on | $36/mo ($29) — Business up to 100 products |
| Wegic | $39.90/mo ($23.90) — Starter no custom domain until Premium | — payments only on Ultra, a $2,999 done-for-you service |
The starter plans
Stooplight Basic against each company's cheapest paid plan.
| Feature | Stooplight Basic$9.99/mo | Wix Light$24/mo ($17 annual) | Squarespace Basic$25/mo ($19 annual) | Durable Launch$25/mo ($22 annual) | Simvoly Starter$18/mo ($12 annual) | Wegic Starter$39.90/mo ($23.90 annual) |
|---|---|---|---|---|---|---|
| Full cloud-hosted site, connect your own domain | ✓ | ✓ | ✓ | ✓ | ✓ | — custom domain needs Premium |
| Site builds itself, live in minutes | ✓ ~15 min, guided setup | — you build it in their editor | — AI-assisted, still hands-on | ✓ | — AI wizard picks a template; you build in their editor | ✓ by chatting with an AI; edits use monthly credits |
| Instant email alert on every lead | ✓ | — | — | ✓ | ✓ | — forms not listed below Ultra |
| Visitor stats included | ✓ anonymous, no cookies | — none on this plan | limited | ✓ | ✓ | — Google Analytics on Premium |
| Announcement bar with dates | ✓ turns on and off by itself; optional pop-up | add-on apps | ✓ built in | page banner section only | not listed | not listed |
| FAQ section you edit yourself | ✓ | build it manually | build it manually | build it manually | build it manually | ask the AI to build one |
| Run everything from a phone | ✓ the whole dashboard | editor is desktop-first | editor is desktop-first | ✓ | editor is desktop-first no mobile editing | not listed |
| Version history & undo publish | ✓ | ✓ | ✓ | — | not listed | not listed |
| Design freedom | 12 templates × 12 color sets × 23 fonts — 18,000+ looks | 900+ templates, full editor | best-in-class templates | minimal control | drag-and-drop editor, 50+ templates | what the AI makes changes go through chat |
The plans that take money
Stooplight Pro against the cheapest plan at each company where selling online actually works.
| Feature | Stooplight Pro$34.99/mo | Wix Core$36/mo ($29 annual) | Squarespace Core$39/mo ($29 annual) | Durable Grow$49/mo ($41.65 annual) | Simvoly Business$36/mo ($29 annual) | Wegic Premium$69.90/mo ($41.90 annual) |
|---|---|---|---|---|---|---|
| Sell products with a cart | ✓ up to 50 products | ✓ up to 50,000 | ✓ unlimited | — invoices only | ✓ up to 100 | — not on this plan |
| Platform's cut of your sales | 0% your own Stripe; card fees only | 0% + processing fees | 0% 2% on their Basic plan | — | 0% on Business and up | — |
| Event tickets + door check-in | ✓ QR scan from a phone, live seat counts | tickets yes, phone door scanner no | — embed a ticketing service | — | — not listed | — |
| Online events with gated join links | ✓ personal links, auto check-in | — | — | — | — | — |
| AI that answers your visitors | ✓ from your site's own info, 24/7, saved conversations | add-on apps | — | AI auto-replies to leads no website chat listed on their plans | third-party widgets | — its AI builds the site, not visitor chat |
| Automatic post-event feedback | ✓ | — | — | — | — | — |
| Product options & stock counts | ✓ size, color & more; own price, photo & stock | ✓ | ✓ | — | ✓ | — |
| Gift certificates & services | ✓ real codes, spent online or at your counter | ✓ | ✓ | — | services ✓ gift cards not listed; coupons yes | — |
| Discount & promo codes | ✓ percent or dollars off, shop and tickets | ✓ | ✓ Core plan and up | not listed | ✓ Business plan and up | not listed |
| News & blog posts | ✓ AI first drafts; every post gets its own page | ✓ | ✓ | ✓ AI blog writer | not listed | AI blog generator plan not listed |
| Appointment booking | ✓ built in (Pro) deposits, reminders, Google Calendar; or link Cal.com, Calendly | ✓ Wix Bookings included | Acuity add-on, $16–49/mo extra | ✓ included | ✓ included 2 staff calendars | — |
| Advanced shipping (zones, carriers) | — pickup, flat rate, free-over | ✓ | ✓ | — | custom shipping rules | — |
| Where the money lands | your Stripe account | Wix Payments / Stripe | their processing | your Stripe (invoices) | your Stripe or PayPal | — no payments below Ultra |
When they're the better choice
We'd rather you pick right than pick us.
Pick Wix if you're building a store with hundreds of products, complex shipping zones, or you want a giant app market and total design control — that machinery is real, and we deliberately don't build it.
Pick Squarespace if the site itself is the product — a portfolio or brand where design pedigree matters more than tickets, leads, or a shop, and budget isn't the constraint.
Pick Durable if what you want is marketing autopilot — an AI writing your social posts and blog — more than a site that sells things. Their CRM is deeper than our lead inbox.
Pick Simvoly if you want sales funnels, email marketing, a CRM and online courses under one bill. It does far more than we do, and even happy reviewers say it takes a while to learn.
Pick Wegic if you want a simple page drafted from one sentence and you enjoy editing by chatting with an AI. It's free to try, and a one-page portfolio may never need more.
Pick Stooplight if you're a real-world small business — a shop, a coach, a studio, a guide — that wants to be found, answer questions at 11pm, fill events, and sell a focused lineup, all run from a phone, without a platform between you and your money.
Try the whole thing free for 7 days
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