How Stooplight compares
The honest version, with dates and sources — because you're shopping, and you should be. Prices below are what each company charges month to month; the price in parentheses is their discounted rate if you pay for a whole year up front. Stooplight has one price either way.
Prices verified September 17, 2026 — check for yourself: Wix · Squarespace · DurableAt a glance
| Company | Starter plan | Plan that can sell online |
|---|---|---|
| Stooplight | $9.99/mo — Basic | $34.99/mo — Pro tickets and a product shop |
| Wix | $24/mo ($17) — Light can't take payments at all | $36/mo ($29) — Core |
| Squarespace | $25/mo ($19) — Basic takes 2% of everything you sell | $39/mo ($29) — Core first fee-free tier |
| Durable | $25/mo ($22) — Launch | — no store or ticketing on any plan; invoices only |
The starter plans
Stooplight Basic against each company's cheapest paid plan.
| Feature | Stooplight Basic$9.99/mo | Wix Light$24/mo ($17 annual) | Squarespace Basic$25/mo ($19 annual) | Durable Launch$25/mo ($22 annual) |
|---|---|---|---|---|
| Full hosted site, your own domain | ✓ | ✓ | ✓ | ✓ |
| Site builds itself, live in minutes | ✓ ~15 min, guided setup | — you build it in their editor | — AI-assisted, still hands-on | ✓ |
| Instant email alert on every lead | ✓ | — | — | ✓ |
| Visitor stats included | ✓ anonymous, no cookies | — none on this plan | limited | ✓ |
| FAQ section you edit yourself | ✓ | build it manually | build it manually | build it manually |
| Run everything from a phone | ✓ the whole dashboard | editor is desktop-first | editor is desktop-first | ✓ |
| Version history & undo publish | ✓ | ✓ | ✓ | — |
| Design freedom | 12 templates + color sets | 900+ templates, full editor | best-in-class templates | minimal control |
The plans that take money
Stooplight Pro against the cheapest plan at each company where selling online actually works.
| Feature | Stooplight Pro$34.99/mo | Wix Core$36/mo ($29 annual) | Squarespace Core$39/mo ($29 annual) | Durable Grow$49/mo ($41 annual) |
|---|---|---|---|---|
| Sell products with a cart | ✓ up to 50 products | ✓ up to 50,000 | ✓ unlimited | — invoices only |
| Platform's cut of your sales | 0% your own Stripe; card fees only | 0% + processing fees | 0% 2% on their Basic plan | — |
| Event tickets + door check-in | ✓ QR scan from a phone, live seat counts | tickets yes, phone door scanner no | — embed a ticketing service | — |
| Online events with gated join links | ✓ personal links, auto check-in | — | — | — |
| AI that answers your visitors | ✓ from your site's own info, 24/7, saved conversations | add-on apps | — | — their AI helps you, not your visitors |
| Automatic post-event feedback | ✓ | — | — | — |
| Gift certificates & services | ✓ receipts carry your redemption note | ✓ | ✓ | — |
| Appointment booking | connect any scheduler Cal.com, Calendly, Square, Google | ✓ Wix Bookings included | Acuity add-on, $16–49/mo extra | ✓ included |
| Advanced shipping (zones, carriers) | — pickup, flat rate, free-over | ✓ | ✓ | — |
| Where the money lands | your Stripe account | Wix Payments / Stripe | their processing | your Stripe (invoices) |
When they're the better choice
We'd rather you pick right than pick us.
Pick Wix if you're building a store with hundreds of products, complex shipping zones, or you want a giant app market and total design control — that machinery is real, and we deliberately don't build it.
Pick Squarespace if the site itself is the product — a portfolio or brand where design pedigree matters more than tickets, leads, or a shop, and budget isn't the constraint.
Pick Durable if what you want is marketing autopilot — an AI writing your social posts and blog — more than a site that sells things. Their CRM is deeper than our lead inbox.
Pick Stooplight if you're a real-world small business — a shop, a coach, a studio, a guide — that wants to be found, answer questions at 11pm, fill events, and sell a focused lineup, all run from a phone, without a platform between you and your money.
Try the whole thing free for 7 days
Sign up, pay nothing for a week, and your site is live in about fifteen minutes. Cancel before day 7 and you're never charged.
Build my siteRather kick the tires first? Three live demo sites are open right now.