Leave the light on.
Stooplight is a small-business website that answers questions while you sleep, captures every lead, and runs your events end to end — tickets, payments, and the door itself.
Three steps, then it's running.
Tell me about your business
Hours, services, the questions you answer twenty times a week. That's the whole intake.
Your site goes live
Branded, fast, and already wired to your email — usually the same week.
You run it from your phone
Add an event, sell tickets, scan people in at the door, curate your links. No developer, no ticket queue.
Everything a front desk does, minus the desk.
It answers people when you can't
- An AI concierge that knows your business — hours, services, policies — and answers from that and nothing else. It can't invent a price you don't charge.
- Every conversation saved, so you can see what people actually ask at 11pm.
It never drops a lead
- Contact forms land in your inbox the moment they're sent, and stay in a dashboard you can search later.
- Waitlists and email signups that go somewhere instead of nowhere.
It runs your events like a box office
- Free RSVPs or paid tickets, with payments going straight into your own Stripe account.
- Group orders — one purchase, one email, a separate QR ticket for every seat.
- Real seat counts — "8 of 12 spots left," counted from tickets actually issued. Sold out closes the form by itself.
- The door — scan tickets with your phone. Tickets only work inside the event window, so last month's screenshot won't get anyone in.
- Online events too — each guest gets a personal join link that opens fifteen minutes early and checks them in when they click it.
It looks like you thought about it
- Video testimonials that only load when someone presses play.
- A links ring of the sites you recommend — paste a URL and the artwork appears by itself.
- A map to your door with one-tap directions. Just your address; no accounts, no API keys.
- A countdown banner for the one event you're pushing, which retires itself when the doors open.
It's yours to run
- A dashboard that works on your phone — leads, conversations, guest lists, check-ins.
- Staff logins — hand a volunteer a door-only login on event night. They can scan tickets and see nothing else.
Three businesses, one engine.
These aren't mockups. Buy a ticket, get the email, watch your name land in the dashboard.
Kick the tires — really.
The demos run Stripe in test mode, so you can buy a ticket for real. Pay with card 4242 4242 4242 4242, any future expiry, any CVC. Your QR ticket arrives by email and no money moves.
Then open /admin/ on any demo and sign in as demo / clienthub to walk the dashboard — leads, conversations, guest lists, check-ins. Read-only, sample data.
Pick the room you need.
Every tier includes the site, hosting, updates, and a person on the other end of an email.
For a business that mostly needs to be found and contacted.
- Your site, hosted and maintained
- Contact forms to your inbox
- Lead dashboard
- Map and directions
For a business that sells seats and answers the same questions all week.
- Everything in Basic
- AI concierge
- Events, tickets, and door check-in
- Video testimonials and links ring
For a business running online sessions, cohorts, or a team at the door.
- Everything in Plus
- Online events with join links
- Staff logins with door-only access
- Priority changes
Prices are announced at launch — waitlist members hear first. Setup is one-time and includes the intake call and writing your concierge's brief. Want to own it outright? There's a one-time buyout: you get a copy of the repository as it stands that day, and the site is yours to host and change. Later improvements to Stooplight stay on my side unless you come back for them — and I'm still around if you ever want a hand.
Who it's for, and who it isn't.
A good fit
Coffee shops, coaches, studios, guides, tutors, makers — anyone who sells time or seats and answers the same five questions all week.
Not a fit
Stores with a thousand products, apps that need customer accounts, or anyone who wants to rebuild the site themselves in a page builder.
The ones people actually ask.
Do I need to know anything technical?
No. If you can send an email and use your phone's camera, you can run everything.
Where does the ticket money go?
Straight into your own Stripe account. It never passes through mine.
Can I change my hours, prices, and events?
Events, links, and testimonials you change yourself from the dashboard. For text and photos, email me and it changes that day.
Will the chat make things up about my business?
It answers only from the brief we write together. When it doesn't know something, it says so and points people to your contact form.
What happens if I stop paying?
The site goes offline and I export your leads, conversations, and guest lists to you. Your data is yours.
Can I own it outright?
Yes. A one-time buyout hands you a copy of the repository exactly as it stands on that day — yours to host, change, or hand to another developer. It's a snapshot, not a subscription: features I add to Stooplight afterwards don't flow to your copy unless you come back for them. Worth knowing that a site still needs its hosting and payment accounts run by someone, so plenty of owners keep me on for that.
Who builds these?
Clifford McKenna, in partnership with AI — which is also what I teach. There's a portfolio at cliffordmckenna.com.
Want the light on at your place?
Stooplight opens to a small first group. No newsletter, no pitch sequence — one message when it's your turn.
One message when it's your turn. Nothing else, ever.