Your small-business website, run from your phone.
Stooplight is your small-business website that answers questions while you sleep, captures every lead, sells your products with a real shopping cart, and runs your events end to end — tickets, payments, and the door itself.
Stooplight doesn’t take a cut of your sales. Payments go straight into your own Stripe account — only Stripe’s standard card fees apply.
Online in minutes? Really. Here’s the whole thing, start to finish.
Free for 7 days. Cancel before day 7 and pay nothing — refunds policy one click away.
Three steps, then it's running.
Pick a plan and your address
Sign up, choose your web address, pay — and your site starts building itself. It's live in about fifteen minutes.
Make it yours in ten minutes
A guided setup walks you through it: your words, your services, your logo, a template and colors to match your style. No logo yet? The setup draws one from your business name in your own colors. No good photo? Search free stock photos right inside the setup and tap the one you like. No tech skills, no phone call, no waiting on anyone.
You run it from your phone
Add an event, sell tickets, scan people in at the door, curate your links. No developer, no ticket queue.
Pick the room you need.
Every tier includes your site, cloud hosting on Netlify, updates, and a person on the other end of an email.
Be found. For a business that mostly needs to be seen and contacted.
- Your full site — cloud-hosted on Netlify, run by you — twelve templates, twelve color sets and 23 fonts (over 18,000 combinations), your logo, hero photo, colors and fonts, with free stock photo search and an instant logo maker
- Visitor stats — views, visits, your most-opened pages, and where people came from
- Contact form with a lead inbox, CSV export, and instant email alerts when someone reaches out
- FAQ section you edit yourself
- An announcement bar for closures, holiday hours and sales — set the dates and it turns on and off by itself
- Ring of up to 12 recommended links plus your social media links
- Edit everything yourself from a simple dashboard, with version history
- Connect your own domain — or keep your free Stooplight address
Get paid. For a business selling seats, sessions, and products straight from its site.
- Everything in Basic
- Video testimonials — add them with a YouTube link
- AI concierge that answers visitors, with saved conversations
- Events of every kind — RSVPs, tickets, door check-in, online join links
- Paid ticketing straight into your own Stripe account
- Built-in appointment booking — customers pick a time on your site, with deposits, reminders, and your Google Calendar kept in sync
- An online shop with a real cart — sell up to 50 products, gift certificates, and services, with pickup or flat-rate shipping
- Product options like size and color, each with its own price, plus optional stock counts
- Discount codes, and gift certificates with real codes — spend them online or at your counter
- News posts — your own blog, with an AI that writes the first draft
- Automatic post-event feedback from everyone who attended
7 days free, then month to month. Cancel anytime — no contracts, no cancellation fee.
One price, month to month — no annual lock-in, because we’d rather earn your renewal. See how that compares.
Compare plans side by side
Everything each plan includes, in one view. On a phone, swipe the table sideways. Wondering about the other guys? See how we compare to Wix, Squarespace, Durable, Simvoly & Wegic.
| Feature | Basic$9.99/mo | Most popularPro$34.99/mo |
|---|---|---|
| Your full site — cloud-hosted on Netlify, run by you | Included | Included |
| Connect your own domain | Included | Included |
| Twelve site templates + color sets (18,000+ combinations) | Included | Included |
| Your logo, hero photo, colors and fonts | Included | Included |
| Free stock photo search + instant logo maker | Included | Included |
| Visitor stats — views, visits, and where they came from | Included | Included |
| Contact form with lead inbox and CSV export | Included | Included |
| Instant email alerts when someone reaches out | Included | Included |
| Announcement bar & pop-up, with dates | Included | Included |
| FAQ section you edit yourself | Included | Included |
| Links ring (up to 12) + social media links | Included | Included |
| "Book now" button — connect any scheduler (Cal.com, Calendly, Square, Google) | Included | Included |
| Edit it all yourself — preview, publish, version history | Included | Included |
| Guided ten-minute setup | Included | Included |
| Free affiliate link to earn commissions from your site (can be turned off in the admin panel) | Included | Included |
| Video testimonials via YouTube link | Not included | Included |
| AI concierge with saved conversations | Not included | Included |
| Events — RSVPs, tickets, door check-in, online join links | Not included | Included |
| Paid ticketing into your own Stripe account | Not included | Included |
| Built-in appointment booking — deposits, reminders, customers reschedule themselves | Not included | Included |
| Online shop with cart — up to 50 products | Not included | Included |
| Product options (size, color) & stock counts | Not included | Included |
| Discount codes & gift certificates with real codes | Not included | Included |
| News & blog posts with AI first drafts | Not included | Included |
| Automatic post-event feedback emails | Not included | Included |
| Try free | Try free |
Every plan starts with a 7-day free trial — card required, first charge after day 7, cancel anytime before that and pay nothing. No setup fee — signup to live site takes about fifteen minutes, and a guided setup walks you through making it yours. Cancel anytime.
Know businesses that need a website? Earn 25% of every payment they make, for as long as they stay. Web designers, coaches, and anyone with a small-business audience are welcome. Become a partner →
Everything a front desk does, minus the desk.
It answers people when you can't
- An AI concierge that knows your business — hours, services, policies — and answers from that and nothing else. It can't invent a price you don't charge.
- Every conversation saved, so you can see what people actually ask at 11pm.
It never drops a lead
- Contact forms land in your inbox the moment they're sent, and stay in a dashboard you can search later.
- Waitlists and email signups that go somewhere instead of nowhere.
It runs your events like a box office
No Eventbrite, no separate app, no paper list — scan tickets with the phone in your pocket.
- Free RSVPs or paid tickets, with payments going straight into your own Stripe account.
- Group orders — one purchase, one email, a separate QR ticket for every seat.
- Real seat counts — "8 of 12 spots left," counted from tickets actually issued. Sold out closes the form by itself.
- The door — scan tickets with your phone. Tickets only work inside the event window, so last month's screenshot won't get anyone in.
- Online events too — each guest gets a personal join link that opens fifteen minutes early and checks them in when they click it.
It fills your calendar
No Calendly, no Acuity, no extra monthly bill — booking is part of Pro.
- Your own booking page — list what people can book and how long each takes, set your weekly hours once, and customers pick an open day on a calendar and a time that fits.
- Never double-booked — two people tapping the same time can't both get it. One gets it; the other sees the next openings.
- Deposits that hold the time — take a deposit or the full price through your own Stripe account. Cancel early and it's refunded automatically; late cancels and no-shows keep it.
- Reminders and changes on autopilot — a confirmation with a calendar file, a reminder the day before, and a link to reschedule or cancel up to a cutoff you choose.
- Your Google Calendar stays in step — new bookings arrive as calendar invitations, and the dentist appointment already on your calendar blocks those times. No Google sign-in needed.
- Phone-ins and days off — add a booking yourself in seconds, and block a holiday or a sick day with one tap.
It sells while you sleep
- A shop with a real cart — up to 50 products with photos and prices, paid on Stripe's secure checkout into your own account.
- Sizes, colors, flavors — up to two options per product, each combination with its own price and, if you like, its own photo. Shoppers tap their pick and the price and photo change with it.
- Stock that counts itself — type how many you have and it goes down with every sale. At zero it shows Sold out; when it's low, shoppers see “Only 2 left.” Refunds put it back.
- Ships, or doesn't — pickup only, flat-rate shipping, or let the buyer choose, with free shipping over an amount you set. Gift certificates and services skip the address entirely.
- Receipts that do the follow-up — each product can add its own note to the buyer's receipt: a download link, a scheduling link, what happens next.
- Discount codes — WELCOME10, HOLIDAY5, whatever you're running: percent or dollars off, on the shop, tickets, or both, with an end date or a use limit if you want one.
- Gift certificates that actually work — each one sold gets its own code and a printable certificate. Buyers can send it to a friend's email on their birthday, and it's spent online or scanned at your counter until the balance runs out.
- An orders list on your phone — every sale with what to ship where, marked off as you fulfill it.
- Seasonal or paused? Hide a product with one checkbox and bring it back when it's time.
It tells people what's new
- A notice across the top — “Closed today,” “Holiday orders open.” Type it on your phone and it's live in about a minute, on every plan. Give it dates and it turns on and off by itself, or show it as a one-time pop-up.
- News posts from your phone — holiday hours, a new product, an event recap. Add a photo, tap Publish.
- A first draft in seconds — type one sentence and get a post written in your own voice, using only the facts you gave it. Edit anything before it goes live.
- Found on Google, shared on Facebook — every post gets its own page with its own title, summary, and photo.
- Your homepage stays fresh — the newest three posts show up there by themselves, and your AI concierge reads them too, so "are you open Thanksgiving?" gets the right answer.
It looks like you thought about it
- Twelve site templates — from quiet editorial to frosted glass to your name set huge — plus twelve ready-made color sets that already look good together and 23 curated fonts — over 18,000 combinations before you even touch the color pickers. Preview any combination on your real site, or let the setup assistant suggest a look that fits your business. Switch anytime; your content just re-dresses itself.
- Your own domain — bring a domain you've bought anywhere and connect it from your dashboard in minutes. The secure padlock is automatic, and your free Stooplight address keeps working too.
- Video testimonials that only load when someone presses play.
- A links ring of the sites you recommend — paste a URL and the artwork appears by itself.
- A map to your door with one-tap directions. Just your address; no accounts, no API keys.
- A countdown banner for the one event you're pushing, which retires itself when the doors open.
It's yours to run
- A dashboard that works on your phone — leads, conversations, guest lists, check-ins.
- Staff logins — hand a volunteer a door-only login on event night. They can scan tickets and see nothing else.
Three businesses, one Stooplight.
These aren't mockups. Buy a ticket with the test card and a real QR ticket lands in your email.
Kick the tires — really.
The demos run Stripe in test mode, so you can buy a ticket for real. Pay with card 4242 4242 4242 4242, any future expiry, any CVC. Your QR ticket arrives by email and no money moves.
Then open /admin/ on any demo and sign in as demo / clienthub to walk the dashboard — leads, conversations, guest lists, check-ins. Read-only, sample data.
From businesses running on Stooplight.
Who it's for, and who it isn't.
A good fit
Anyone who sells time, seats or handmade things, and answers the same five questions all week. People like:
Rosa, 27custom jewelry makerShe wants to sell her rings online and take custom orders, without a marketplace taking a cut of every piece.
Dan, 53coffee shop ownerHe's tired of answering “are you open?” all day. He wants a site that answers it at 6 a.m. and fills his Friday tasting nights.
Keisha, 44life coachShe needs clients booking sessions on their own, a place to sell workshop seats, and online join links that go out on their own.
Tom, 66fly-fishing guideHe's on the river all day. He needs to sell trip seats and check who's coming from his phone, not a laptop.
Mei, 36yoga studio ownerShe wants her class info, an FAQ and a contact form that catches every new student, without hiring a web designer.
Example customers, not real people. Portraits are AI-generated.
Not a fit
Stores with a thousand products, apps that need customer accounts, or anyone who wants to rebuild the site themselves in a page builder.
The ones people actually ask.
Can I use my own domain, like mybusiness.com?
Yes — on every plan. Buy the domain anywhere you like (registrars like GoDaddy or Namecheap, usually around $12 a year — we don't sell domains), then connect it from your dashboard: Settings → Your domain. We show you the exact records to copy into your registrar, and the secure padlock is set up automatically. Your free .netlify.app address keeps working alongside it.
Do I need to know anything technical?
No. If you can send an email and use your phone's camera, you can run everything.
Do I have to install or maintain anything?
Nothing. Your site is cloud-hosted on Netlify — there's no software to install, no upgrades to run, and no web server to look after. Your site and its dashboard are available from any browser, so you can run the whole thing from the shop counter, the kitchen table, or your phone.
Can customers book appointments on my site?
Yes, on the Pro plan. Your site gets its own booking page: you list what people can book, how long each takes and your weekly hours, and customers pick an open day on a calendar and a time that suits them. You can take a deposit or the full price through your own Stripe account. Everyone gets a confirmation email with a calendar file, a reminder the day before, and a link to change or cancel on their own up to a cutoff you choose, with deposits refunded automatically when they cancel in time. New bookings land on your Google Calendar as invitations, and anything already on your calendar blocks those times. Already happy with Cal.com or Calendly? You can keep using its link instead, on any plan.
Where does the ticket and shop money go?
Straight into your own Stripe account — the same payment company behind a great many online checkouts. You connect your account once from your dashboard, buyers pay on Stripe's own secure page, and the money lands with you. It never passes through us, and card numbers never touch your website.
Can I sell products, not just tickets?
Yes — the Pro plan includes an online shop. Add up to 50 products with photos from your dashboard, and visitors buy with a real cart on Stripe's secure checkout. You choose how orders arrive: pickup only, flat-rate shipping, or let the buyer pick, with free shipping over an amount you set. Services work too, and so do gift certificates: each one sold gets its own code that can be spent on your site or at your counter.
Can my products come in sizes, colors or other options?
Yes, on the Pro plan. A product can have up to two options, like Size and Color, and every combination can have its own price. Add a photo for each color if you like. Stock counting is optional: type how many you have and the count goes down with each sale, a choice shows as sold out at zero, and shoppers see “Only 2 left” when it's low. Refunds and cancelled orders put the items back in stock automatically. How it works.
Can I offer discount codes or sell gift certificates?
Yes, both are on the Pro plan. Make a code like WELCOME10 for a percent or dollar amount off shop orders, event tickets, or both, with an optional minimum, end date, or use limit. Gift certificates sold on your site each get their own code and a printable certificate with a QR code. Buyers can send one straight to a friend's email, and whatever isn't spent stays on the code, online or at your counter with the door scanner. How it works.
Can I put a notice at the top of my site, like “Closed Monday”?
Yes, on every plan. Type a short message in your dashboard, like holiday hours or a closure, and it shows across the very top of your site, on your phone and everyone else's. Give it dates and it turns on and off by itself, so you can set up Thanksgiving hours a week early. Show it as a bar, a one-time pop-up, or both. Your site's chat assistant reads it too, so “Are you open Monday?” gets the right answer. How it works.
Can I post news or a blog?
Yes — the Pro plan includes news posts. Write one from your dashboard on your phone, add a photo, and publish. Each post gets its own page that Google can find, the newest three show on your homepage, and a "Write it for me" button drafts a post from one sentence in your own voice for you to edit. Your AI concierge reads your posts too, so holiday hours and announcements reach visitors who ask.
How do you compare to Wix or Squarespace?
Favorably, we think — but don't take our word for it. We keep an honest, dated side-by-side comparison against Wix, Squarespace, Durable, Simvoly, and Wegic, including the cases where they're the better pick. Their pricing pages are linked right on it so you can check everything yourself.
Where does my site actually live?
Stooplight creates and runs your site, and it's cloud-hosted on Netlify, a hosting network used by everyone from side projects to large companies. In practice that means an encrypted connection, pages that load quickly wherever your visitors are, and no server for you to maintain or patch. Your own domain name works on every plan — connect it from the dashboard.
Can I change my hours, prices, and events?
Your words — name, tagline, services, hours, all of it — plus events, links, and testimonials you change yourself from the dashboard, with a preview before anything goes live and an undo if you change your mind. Photos too — upload a new logo or hero photo straight from the dashboard and it's live when you publish. Nothing to upload? Search free stock photos by keyword and tap one, or let the dashboard draw a clean wordmark logo from your business name in your site's own font and colors.
Will the chat make things up about my business?
It answers only from what's actually on your site — your published hours, services, prices, and events — plus any extra facts you add from the dashboard. When it doesn't know something, it says so and points people to your contact form.
How do I cancel or update my card?
Yourself, anytime: manage your subscription here — enter your account email, Stripe sends you a secure sign-in link, and you can cancel, change your card, or see invoices. No contracts, no cancellation fee. Prefer a human? The support form works too.
Can I earn money by recommending Stooplight?
Yes. Every site's "Built with Stooplight" footer link carries your own referral code, and you earn 25% of every payment from each business that signs up through it, for as long as they stay. Card customers get it as credit on their own bill first, with anything above that paid to their PayPal. Not a customer? Web designers, coaches, and anyone with a small-business audience can apply to the partner program for the same 25%.
What happens if I stop paying?
Your public site reverts to a simple placeholder, but nothing is deleted — you can still sign in to your dashboard to view and export your leads, conversations, and guest lists for 30 days. Start paying again in that window and your site comes back exactly as it was. After 30 days the site and its data are removed for good.
Real support from a real person — within a day.
Every plan includes a person on the other end of the support form. Questions, trouble, or just not sure where a setting lives — write in and you'll hear back, usually within one business day.
Stooplight is built by Clifford McKenna in Utah’s Uintah Basin — write to him and a real person reads it.
Want the light on at your place?
Pick a plan, choose your web address, and your site starts building itself — live in about fifteen minutes, no tech skills needed.
Questions first? Contact support or ask the concierge in the corner.