Stooplight stooplight

A simpler Wix alternative for small businesses

Wix can build almost anything. That's the problem if you run a shop, a studio or a coaching business and just need a site that works. Here's how Stooplight compares, including where Wix is the better pick.

Prices last checked: Wix September 28, 2026

Why people switch

You don't have to be the web designer.

Wix hands you an editor and 900+ templates, and the building is up to you. Stooplight builds your site in about fifteen minutes from a short guided setup, and you tweak it from there.

Taking money costs less.

Wix's cheapest paid plan, Light ($24/mo), can't take payments at all. Selling starts at Core ($36/mo). Stooplight Pro is $34.99/mo and includes tickets, a shop and an AI concierge, with payments going straight into your own Stripe account.

You can run it from your phone.

Wix's editor is built for a desktop. Stooplight's whole dashboard works on a phone: change your words, add an event, check who's coming, scan tickets at the door.

The starter plans

Stooplight Basic against Wix Light, Wix's cheapest paid plan. Prices are month to month; in parentheses is Wix's per-month price if you pay for a year up front. Stooplight has one price either way.

Feature Stooplight Basic$9.99/mo Wix Light$24/mo ($17 annual)
Full hosted site, your own domain✓✓
Site builds itself, live in minutes✓ ~15 min, guided setup— you build it in their editor
Instant email alert on every lead✓—
Visitor stats included✓ anonymous, no cookies— none on this plan
FAQ section you edit yourself✓build it manually
Run everything from a phone✓ the whole dashboardeditor is desktop-first
Version history & undo publish✓✓
Design freedom12 templates × 12 color sets × 23 fonts — 18,000+ looks900+ templates, full editor

The plans that take money

Stooplight Pro against Wix Core, the plan you'd need at Wix to sell online.

Feature Stooplight Pro$34.99/mo Wix Core$36/mo ($29 annual)
Sell products with a cart✓ up to 50 products✓ up to 50,000
Platform's cut of your sales0% your own Stripe; card fees only0% + processing fees
Event tickets + door check-in✓ QR scan from a phone, live seat countstickets yes, phone door scanner no
Online events with gated join links✓ personal links, auto check-in—
AI that answers your visitors✓ from your site's own info, 24/7, saved conversationsadd-on apps
Automatic post-event feedback✓—
Gift certificates & services✓ receipts carry your redemption note✓
Appointment bookingconnect any scheduler Cal.com, Calendly, Square, Google✓ Wix Bookings included
Advanced shipping (zones, carriers)— pickup, flat rate, free-over✓
Where the money landsyour Stripe accountWix Payments / Stripe

When Wix is the better choice

We'd rather you pick right than pick us.

Pick Wix if you're building a store with hundreds of products, complex shipping zones, or you want a giant app market and total design control — that machinery is real, and we deliberately don't build it.

Want the three-way view? See Stooplight next to Wix, Squarespace and Durable.

Try the whole thing free for 7 days

Sign up, pay nothing for a week, and your site is live in about fifteen minutes. Cancel before day 7 and you're never charged.

Build my site